Friday, August 3, 2012

Check out our smarter Home & Garden section

For most people, the ideal home is more than simply a place to sleep. It’s a sanctuary.

Today, we bring you more help to keep it that way.

We’ve expanded and redesigned our Saturday Home & Garden section. Here, you will find special emphasis on how to make your address your favorite place to hang out.

Our advice will be practical. For instance, today’s cover story tells you how to transform that extra bedroom from a storage closet to real living space. Page 2 is home to DYI, featuring stories and a column for do-it-yourselfers.

Allen Norwood continues as our sage observer of real estate trends. And Nancy Brachey, Charlotte’s most trusted gardener, still dispenses her valued advice.

The section’s centerfold is a special package of great new content called Smarter Living. Every Saturday, you’ll find two full-color pages of tips and advice, drawn from the latest home improvement trends and innovations. And yes, we’ll also tell you where to buy the products featured.

Find Smarter Living online at, or click on Home & Garden under the Living Here tab.

Smarter Living is made possible by Electrolux, the Observer’s newest community underwriter. The Observer’s newsroom independently oversees the content. The underwriter supports the costs.

Underwriters have enabled us to grow your newspaper by eight pages of themed content a week. Other underwritten packages are Sci-Tech (Monday), Young Achievers (Tuesday) and Arts Alive (Thursday).

Electrolux moved its North American headquarters to Charlotte’s University City area two years ago and employs 700 people locally.

Jack Truong, president and CEO of Electrolux Major Appliances North America, called the underwriting decision synergistic.

“We are a consumer-driven company that is constantly innovating based on the changing behaviors of the consumers,” he said. “Charlotte is where the vast majority of our home appliances are designed. The changes to the Living section reflect the current trend of consumers’ experience in their homes and their changing lifestyle.”

Here’s to a synergy that helps you design the sanctuary of your dreams.