Have an iPad? You can now read your Charlotte Observer as a tablet edition by downloading our new app. It’s available online at Apple's app store.
We've designed this app to take advantage of iPad features that have made it the nation’s most popular tablet. Navigation is made easier with the touch or swipe of the screen. Full-color photos are bigger, more vibrant. And since the portability of the tablet often leads to more leisurely reading, we’ve added more magazine-length material.
Unlike a magazine, however, our tablet edition updates content throughout the day. So, regardless of when or where you choose to read, the news will be fresh. You can also customize your home page to have it display your favorite sections.
To find this app, go online to the Apple store, select the category for iPad apps and simply search for "Charlotte Observer." That search will turn up two apps for iPad. Choose the app that depicts an iPad screen. (The other, which has the image of a printed newspaper, is for our e-Edition, explained below).
Our tablet edition joins four other versions of The Observer already popular with readers:
The printed newspaper is still our most popular format, with more than 800,000 readers a week. Most copies also include one of nine Observer community newspapers.
Our website, CharlotteObserver.com , draws 2.7 million readers and 44 million page views a month.
Our e-edition is a digital replica of the printed Observer, accessible on a computer, phone or iPad. It is perfect for the reader who prefers the design of a printed newspaper. It also allows the reader to electronically search the paper and get back issues.
The smartphone version of the Observer includes special apps for iPhone and Android.
Why launch yet another format? Because our readers have been very busy buying tablets, and many want to use them to read the news.
At least one out of every four American adults now owns a tablet, according to a study by the Pew Research Center. Among people with college degrees, it’s one out of three. And people who use tablets are especially interested in keeping up with the news.
Pew found that more than a third of tablet owners use them to read news daily. That activity was more popular than social networking, gaming and reading books. What’s more, 30 percent of tablet news users spend more time getting news than they did before.
So, tablets join the various formats that our readers will rely on. And we intend to be where our readers need us. Let us know how this app is working for you.
Thursday, March 7, 2013
Posted by Rick Thames at 6:23 PM